REIMAGINE
Exploring the shifts that shape our future.



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ABOUT
What happens when the old stories no longer hold? I write about the world we've inherited, the systems we keep alive, and the quiet ways we participate in both.
This is a place for essays, books, a process to participate in and questions that don't yet have answers.

THE BOOKS
The Starting Point - navigating change in a world falling apart is a book for anyone seeking clarity in a time of change. It gives language to what many feel but struggle to express - when relationships become strained, when roles lose their meaning, and when what used to carry us no longer does.
With a unique compass framework, the book weaves together personal reflections, historical shifts, and systemic perspectives on rhythm, direction, and relation.
The book project is currently being crowdfunded - pre-order and help bring the book to life.

THE WRITING
If you want to read my essays, you can subscribe to "The Starting Point" (english) or "Det sällan sagda" (swedish) on Substack.
I am also a columnist at Impact Loop and Gad World.
You can also listen to the podcast "Förnyarna" (in swedish) that I do together with Isabelle McAllister.
When we change how we understand the world, the world itself will change.
EXPLORING
SYSTEMS
NEW ECONOMIES
MYCELIUM
ART
WORDS
For more than 25 years, I worked with entrepreneurship, business development and change. I built organisations, led initiatives and worked with people trying to create something new.
Over time, my questions changed.
I became increasingly interested not only in what we build, but in the assumptions we build upon. The beliefs we inherit, the roles we take on, the systems we reproduce, often without noticing.
Today, writing is my way of exploring those questions.
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