New book in the making: The Starting Point.
You can read experts on Substack and/or pre order below.
A book for a time of fractures, searching, and systemic shift
In a moment when the world is changing faster than we can grasp - and the familiar no longer holds - we find ourselves needing language that can mirror what we are living through. Many feel a quiet sense of loss: conversations drifting apart, roles that no longer fit, relationships that have thinned out. It isn’t only society that is shifting - something is moving inside us as well.
The Starting Point begins right there: in the space between what is ending and what hasn’t yet been named. It isn’t a manual for change, but a map for what we need to start seeing. Through reflections, stories, and systemic perspectives, it sheds light on what happens when we begin to listen to rhythms other than the ones set by our external structures.
The book moves between body and calendar, factory logic and ecological intelligence, relationships and roles - showing how the personal and the political are interwoven. At its center is a compass with twelve domains, a framework shaped through the meeting of analysis, emotion, and action. It doesn’t offer answers, but orientation.
The Starting Point is somehow written together with the readers, growing from of a shared movement. By pre-ordering the book, you become part of a different way of creating: one that doesn’t wait for permission, funding, or commercial approval, but is built on trust and participation. It’s a kind of knowledge commons - a book carried forward by the people who want it to exist.
The more hands that hold it, the richer the book can become - in depth, reach, and lifespan.
Readers say:
“You’ve put words to what I haven’t been able to express.”
“I want to give this as a gift to everyome I know.”
“I read slowly, I read again and again.”
These texts have already begun to travel, through excerpts shared on Substack. Many readers describe a feeling of being seen and sense a new kind of clarity.
Read excerpts on Substack:
Rhythm · Position ·. Relation · Communication
The Starting Point is for those who sense that something needs to change - not only out there.
For those longing for another kind of conversation, another way of seeing.
For those who want to remember what we knew before we started measuring ourselves in hours, achievements, and roles.
Estimated time for release: 2026.
Go deeper and join the "100 days" process.
We're living in a time when the old no longer works - but the new has yet to fully emerge. Right in the middle of that uncertainty stands you: an entrepreneur, a leader, a strategist, a changemaker.
Maybe you've already felt it: A reluctance to keep growing under the same extractive conditions. A quiet sense that another kind of economy is not only possible - but already in motion.
This small book is your work compass.
Blending systems thinking, philosophy, and business insight, Navigating a New Economy offers ten essential principles for shaping meaningful value in a world in transition - from linear to circular, from control to connection, from value measured to value lived.
You won't find ready-made models here. Instead, you'll discover a field guide - filled with stories, questions, and perspectives that challenge dominant logic and open up space for a new kind of leadership.
Because it's not just the map that's being redrawn - it's we who are drawing it. And how we move matters.
This is not a book about economics. It's a book about what we choose to value - and how we design systems that sustain life, business, and the future we actually want to live in.
You can buy the book here, at Amazon Barnes & Noble, Bokus or on several other platforms.
WHAT READERS SAY ABOUT NAVIGATE A NEW ECONOMY:
“It’s one of those documents that, if received at the right moment, can shift someone’s perspective on life, work and meaning.”
“Radical times need new ideas and fresh takes… Anna Branten is doing exactly this. Love that it’s new ideas mixed with self-contemplation and a wide lens of inclusion.”
"I simply love it"
“Radical times need new ideas and fresh takes… Anna Branten is doing exactly this. Love that it’s new ideas mixed with self-contemplation and a wide lens of inclusion.”